You searched for: "*"

The results has been filter on Authors containing Andreas Winkler.
ANA has found 6 results for you, in 285 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

European consumers and environmental behaviour

The environmentalism movement has the potential to significantly change marketing in the 90's, not only in Europe, but throughout the developed world. Although the issue has been widely publicised, most recently in reference to the Gulf war,...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Brian Voller, Andreas Winkler
Company: GfK
June 15, 1991
×

Citation

Voller and Winkler (1991a, June 15). European consumers and environmental behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-consumers-and-environmental-behaviour


Research papers

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andreas Winkler
Company: GfK
September 1, 1974
×

Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities


Research papers

The practical application of market segmentation

The aim of this contribution is the evaluation of clustering techniques from the viewpoint of practical marketing application. Clustering techniques (segmentation methods, grouping methods) are procedures that search for and detect natural groupings...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Andreas Winkler, D. E. Freitag
Company: GfK
June 15, 1972
×

Citation

Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-practical-application-of-market-segmentation


Research papers

Consumer typology based on probabilistic similarity measurement

Fundamentally, consumer typologies are procedures for reducing data, Rather than work with a multiplicity of individual reactions it is preferable to use this matrix as a basis for seeking essential correlations both between variables and between...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Andreas Winkler, Klaus Ragnitz
November 1, 1968
×

Citation

Winkler and Ragnitz (1968a, November 01). Consumer typology based on probabilistic similarity measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-typology-based-on-probabilistic-similarity-measurement


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
×

Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
×

Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-